Sunday, February 14, 2010

Keyword Stuffing

A lot of webmasters, website owners and bloggers are struggling hard to write very useful and informative contents and are also working hard doing a lot of backlinkings and seo's that includes the most precious onsite optimization which is meant mainly to enable their websites/blogs to rank higher in search engines and therefore get a lot of visitors.

SEO is such a difficult process and would take months before the result is realized. Now here comes the blackhats, they have found a way to outdo these struggling webmasters, website owners and bloggers with their dirty tackticks...the keyword stuffing techniques. Search Engines was not able to recognize this techniques when this technique was first applied. Way before we knew it, everytime we search something, search engines give a lot of results but when people click on them, these search results turned out to be garbages and therefore considered bad searches. And naturally whose reputation was being destroyed by this unethical method? Of course the search engines themselves so they have to improve their search algorithm to detect such spamdexers.

So what is this keyword stuffing and how do they implement it one might ask. Well, keyword stuffing is a technique where in spamdexers loads a lot of of html pages(probably thousands of it) loaded with keywords and all of these html pages redirects to the main website. So when search enginges crawls each one of these pages, it would think that it was very old stuffs and giving all the linkjuice to the main website. Detection is quite impossible but you can easily check it manually and would immediately recognize that keyword stuffing was used.

At present, search engines can now detect keyword stuffing but not 100%. I know a lot of spamdexers who use this method to inflate their page rank therefore can still outdo other more deserving websites/blogs. But more recently, google has adviced that webmasters, website owners and bloggers not to focus on Page Rank but concentrate on producing highly relevant, original and very informative contents because these 3 are the kings of SEO but then I got to think, why don't they just srop the PR thing if they can't stop the spamdexers? We don't know the answer only they can answer the question.

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